珠海都市网
您当前的位置 :首页 > 文传商讯 > 正文
Budweiser Heralds the Return of FIFA World Cup With Global Campaign Declaring “The World is Yours to Take”
2022年09月20日 15:04:38来源:作者:

Budweiser, the Official Beer of the FIFA World Cup, teams up with Messi, Neymar Jr., and Sterling to inspire fans to seize greatness

LEUVEN, Belgium -- (BUSINESS WIRE) --

Budweiser, an Anheuser-Busch InBev (AB InBev) (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) brand and FIFA World Cup™ Sponsor, has debuted a global rallying-cry for fans: “The World is Yours to Take.” In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser will launch its FIFA World Cup campaign in more than 70 countries, the most in the brand’s 146-year history.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220915005360/en/

The campaign is anchored by a cinematic film featuring the athletes and a diverse group of fans making their way through the player’s tunnel with conviction toward the FIFA World Cup pitch. The spot cleverly uses the tunnel as a metaphor to connect fans to the emotion and anticipation the players feel before the match, inspiring them to take the next step in their journey towards pursuing their dreams. The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.

“As sponsor of the FIFA World Cup for more than 30 years, we wanted to capture the infectious global energy of football fans everywhere to encourage people to find the conviction to go for greatness, no matter what the journey to get there might look like,” said Todd Allen, Global Vice President of Marketing, Budweiser. “Determination to overcome challenges in the name of achieving greatness, like we’ve seen countless times from Messi, Neymar Jr., and Sterling, is an inspiration to us and to fans around the world. We hope our new campaign reminds fans that no matter what stands in your way, the world is yours to take.”

In this global campaign, Budweiser has created new avenues for fans to experience the FIFA World Cup both on the ground and at home including: the chance to win match tickets by scanning QR codes found on limited-edition Budweiser bottles and cans, attending BUDX FIFA Fanfest watch parties around the world for the first time, on-site activations and musical performances at the Budweiser Hotel and NFTs that commemorate the world’s biggest sporting event.

Additionally, Budweiser will tap into the global scale of AB InBev DTC & B2B platforms by delivering cold beer to fans in under 30 minutes (in select markets where available) before match kick-off and excite retail partners by creating unique activations through BEES in over 1 million locations where Budweiser is sold.

The Budverse x FIFA World Cup NFT Collection will be available to consumers of legal drinking age via two different token types at launch – the Budweiser Live Scoreboard and the Budweiser World Cup 360 Experience. To learn more about the Budverse x FIFA World Cup Collection, visit Budweiser.com/nft.

The campaign film was developed in partnership with creative agency Wieden+Kennedy and is an evolution of Budweiser’s new “Yours to Take” platform launched earlier this year.

To view the new spot, visit Budweiser’s YouTube channel.

About Anheuser-Busch InBev and Budweiser

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 169,000 colleagues based in nearly 50 countries worldwide. For 2021, AB InBev’s reported revenue was 54.3 billion USD (excluding JVs and associates).

Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley mallet and a blend of premium hop varieties, Budweiser is an icon of optimism and celebration which is enjoyed in over 60 countries around the world and is committed to brewing every Budweiser with 100% renewable electricity.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220915005360/en/

CONTACT:

Media
Budweiser / AB InBev
media.relations@ab-inbev.com

Allison+Partners
BudGlobal@allisonpr.com

责任编辑: admin

看新闻,关注新闻

凤凰网友:THOMAS 《死亡诗社》
评论:男人有了烟,有了啤酒,也就有了故事;女人有了钱,有了姿色,也就有了悲剧

搜狐网友:念旧 cunese
评论:恋爱需要实习,分手需要练习。

其它网友:Warm| 浅珊瑚
评论:看我不顺眼的人,能给您心里添堵,我真是舒坦。

腾讯网友:清心 Demon,
评论:不是上午不想玩电脑,因为一起床就已经是中午了

网易网友:破碎的诺言
评论:何为女流氓?答曰:思想上的女流氓。生活上的好姑娘。外形上的柔情少女。心理上的变形金刚……

天涯网友:谁伤了谁の谁
评论:世界上最动听的话不是我爱你,而是你的肿瘤是良性的!

淘宝网友:不懂得挽留ゝ
评论:感情之所以惨淡,是通常一个人乞求,另一个人却不施舍

百度网友:遗忘。Forgotten.
评论:我以为你只是颓废,原来你已经报废了。

本网网友:我的就是你的
评论:不喜欢整理房间,他们都叫我乱室英雄。

猫扑网友:离岛║Bombastic Love
评论:命是爸妈给的,珍惜点;路是自己走的,小心点。

相关阅读
分享到:
版权和免责申明

珠海都市网所有文字、图片、视频、音频等资料均来自互联网,不代表本站赞同其观点,本站亦不为其版权负责。相关作品的原创性、文中陈述文字以及内容数据庞杂本站无法一一核实,如果您发现本网站上有侵犯您的合法权益的内容,请联系我们,本网站将立即予以删除!